I'll confess--one of the big reasons I haven't had any success cutting the cable and switching to streaming movies and TV shows is that I kind of like commercials. The good ones are like little miniature stories told in fifteen or thirty seconds, and from a storytelling perspective, it's fun to see what actually shows up on screen versus what my brain fills in. The bad ones can be just as entertaining, too, from a creative-mockery standpoint.
For example, who really thinks those two guys in the car are funny, Sonic? Not me. And why do I find Hannah and her horse the slightest bit watchable?
In addition, it can be fun thinking about why certain ads are run when they are. Okay, so I get the car and auto parts commercials during Top Gear, but the fourth "Enjoy the go" Charmin commercial in fifteen minutes during Rizzoli and Isles? Do they think those of us watching a female-centric crime drama have wiping issues?
It gets even more pronounced when Arizona and I watch programming On Demand, as our cable company (Commie-cast) sometimes takes one big sponsor per show. For Orphan Black, it was Subaru. Okay, I get that. But for The Last Ship, which we just recently got caught up on, it's Viagra.
All Viagra, all the time. If there's a commercial break, whoops, Viagra! Either the old Italian guy trying to chase down a pill while a much younger hottie waits for him back at the villa, or a different hottie telling us that half of men over fifty suffer from ED, blah, blah. Now, don't get me wrong--I'm all for the product. If you need it, have at it! But did the programming folks ever stop to think what kind of a message they were sending. To whit:
Me (groans): It's the Italian guy again. Bet he's going to lose his last pill down the drain, and the pharmacy will be closed.
Arizona: What does this say about the people watching this show?
Me: That they're missing the prized 18-49 demographic, maybe? Or hitting the upper end of it, at any rate.
Arizona: Or that watching it is the anti-aphrodesiac.
Later that afternoon.
Me: You want to watch another episode?
Arizona: Bring on the Boner Death Show!