Monday, October 5, 2015

I confess: I need a tube in my toilet paper

The other day, Arizona, Wallaby and I were doing the weekly grocery shopping. Or, rather, Arizona and I were doing the weekly shopping, whilst octopus-baby (who is now big enough to ride in the cart as long as it's got a working seatbelt) did his best to put the whole world in his mouth. Although we were cruelly depriving him of his current favorite snacks (mulch, leaves, cats …), he was willing to be placated by, well, pretty much anything he could get his hands on. The yuckier the better.

[I'm not proud. Yesterday, he got hold of the kitty litter scoop. #parentaloversightfail]

Anyway, in the salty-fat aisle (you know, chips and nuts), I went for the usual location of Snyder's Butter Snap pretzels, and stalled, confused by the lack of the familiar brown-and-yellow bags. Thinking the store had done one of those 'we're going to move everything around so you can't find shit' shuffles (which are supposedly meant to get consumers out of their ruts and spur them to try something new, but I'm pretty sure are really some diabolical population-level IQ test that I constantly fail), I stepped back and looked around.

Arizona pointed. "They're right there."

I turned back to the usual spot. Hesitated.

"There. You just had your hand on them." 

Here, I will note that his tone could mean only one thing: we needed to hit the McD's at the front of the store for a small fry, stat. Because for some reason, the combination of hunger and watching me dither over a food choice at the grocery store is one of the very few things guaranteed to put an edge in my husband's voice. 

That, and the traffic in downtown DC. But I digress.

Back to the pretzels--As I looked again, I realized that Snyders had redone the packaging of our beloved butter snaps, from brown-and-yellow to … baby poop? I mean, really. It's a drab, yucky mustard color that somehow does a Predator-worthy camouflage move to blend into the shelves like nothing I've ever seen. Or not seen, as the case may be.

Later (after his fries), Arizona said, "It's like that color that's in every house on every DIY renovation show ever. The one that people immediately say 'Ugh. We'll have to repaint.'"

Which makes me think about branding, and how it can sometimes be a good idea to shuffle things around, while other times it just confuses the crap out of people, makes them feel lost or (worse) means they can't find your work because it doesn't look anything like they're expecting it to. 

And, yeah, we're not talking about pretzels anymore, or not entirely. But that's all I'm saying about my current MIP (mess-in-progress, not to be confused with a WIP--work in progress--because the latter is, yanno, actually working). Instead, I'm going to take my pretzels in the camo-drab bag, and get back to my mess.

Oh, and the toilet paper? Arizona and I are both thumbs down on the new Scott tubeless TP. We're good earthlings and all, and didn't figure we'd miss those little cardboard beauties. But after half a package of fumbling at a time when, well, one doesn't really want to have to fumble, I'm ready to give this experiment a 'fail.' We don't use a TP dispenser (otherwise known as a kid-and-kitten toy), so for us this particular brand expansion is a no-go. But your mileage may vary!

1 comment:

  1. I hate when stores (mainly happens in Costco) rearrange the aisles and one has to roam the store to find that item you need. Wallaby sitting in the grocery cart seat.. my dh's mean parenting tip..won't until
    Wallaby is a tad older and wants those balloons ot other obnoxious items for parents to get by at the checkout counter. would tell our oldest they were decorations and of course we did not want to take them or no one else could enjoy them. :)